A JOURNEY OF TRANSFORMATION
Where Your Identity and Beauty Align
EGO was founded on the belief that enhancing one’s natural beauty requires a personalized approach. From the beginning, we have focused on providing holistic treatments that cater to the unique needs of each individual, ensuring a gratifying experience.
At ego, we believe your truest beauty is a reflection of your innermost self – your identity, your confidence, your self-worth. It is the very essence of you.
Our purpose is not to create a new you, but to reveal the most radiant version of the person that already exists. We provide a sanctuary where advanced science and a deep understanding of aesthetics meet, offering a holistic journey to align your outer appearance with your inner sense of self.
We're here to empower you, so the face you present to the world is a true and beautiful expression of your personal story.
Meet Our CEO & Founder
Dr Jorge Perez
Dental Surgeon & Facial Aesthetics Practitioner
Dr Jorge Perez is a highly esteemed Dental Surgeon who obtained his degree in Mexico City, where he first cultivated a deep passion for the intersection of Orthodontics and Aesthetics.
A Foundation in Anatomy and Precision
With a remarkable career spanning over 22 years, Dr Perez’s extensive background in dentistry and orthodontics serves as the bedrock of his aesthetic practice. His decades spent perfecting dental alignment and occlusal function have given him an intimate, expert-level knowledge of facial and neck anatomy.
This "orthodontic eye" allows him to analyse the face with mathematical precision, understanding how underlying structures dictate surface beauty. He views facial rejuvenation not just as a series of treatments, but as a harmonious balance between skeletal support and soft tissue enhancement.
Global Leadership and Innovation
Dr Perez has dedicated much of his career to elevating the standards of the industry:
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Clinical Educator: He has advised and trained over 4,000 dental practitioners—including dentists and orthodontists—across the UK, Germany, Scandinavia, Dubai, South Africa, and the USA.
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Clear Aligner Pioneer: He has developed more than 72,000 customised treatment plans, reflecting a commitment to cutting-edge 3D technology.
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Industry Founder: Dr Perez founded an innovative in-house aligner system, empowering clinicians to produce their own 3D-printed orthodontic appliances.
The Evolution of Ego
Driven by his passion for facial harmony, Dr Perez sought to formalise his expertise in non-surgical interventions. After obtaining his prestigious Level 7 Diploma in Facial Aesthetics in London—the highest clinical qualification in the UK for aesthetic injectables—he founded Ego.
Ego is a forward-thinking clinic dedicated to enhancing natural beauty through a holistic lens. Dr Perez leverages his unique blend of surgical precision and artistic vision to guide patients on a journey of rejuvenation. His goal is simple: to enhance a patient's natural features, ensuring they leave feeling confident, revitalised, and authentically themselves.
"True aesthetics is found at the intersection of clinical excellence and a deep understanding of human anatomy."